The story behind the float.

We created the new A&W Float with you in mind. Your busy life. Your need for simple indulgence. Your desire for good flavor. Actually, our innovation team has been working to create this product, the packaging and the patent for quite some time.

That's right. We've bottled the flavor of an ice cream float without the hassle of preparing one. How's that for an easy treat?

It's rich. It's creamy. It's a one-pour A&W ice cream float experience. And now, once you twist open the cap and take a sip, you'll get a little taste of heaven.

So go ahead. Sit back, relax and taste the simple treat that will truly reward you.